How we approach advertising effectiveness evaluation
Market insights matter
Our research blends technology, human expertise, and a commitment to transparency. We analyse each campaign using proven methodologies tailored for the Australian market—delivering actionable, relevant reporting.
Results may vary based on your unique campaign factors.
Meet our analytics specialists
Olivia Chen
Lead Analyst
Olivia brings over a decade of experience analysing Australian media trends. Her expertise helps clients translate advertising results into practical next steps.
James O’Connor
Senior Researcher
James focuses on optimising campaign measurement through robust data techniques. He supports our clients with clear, actionable reports every cycle.
Sara Patel
Client Strategist
Sara builds bridges between our clients’ goals and data-driven strategies. Her focus is on making analytics easy to use and successful for every team.
Our proven analytics workflow
We follow a transparent, step-by-step methodology to ensure every advertising campaign is evaluated with precision and relevance for Australian conditions.
Discover campaign objectives together
We begin by understanding brand goals and target audiences.
The discovery phase is where collaboration lays the foundation for meaningful advertising evaluation. We start by facilitating guided discussions to clarify your campaign objectives, brand personality, and audience demographics. Our team gathers key background information and previous campaign data, ensuring we understand both immediate challenges and long-term goals. By partnering with you early and openly, we build trust and ensure our analysis aligns with your unique needs. This approach ultimately leads to more valuable, tailored insights and actionable recommendations.
Collect and organise advertising data
All campaign data is gathered with security and compliance in mind.
We collect and compile relevant campaign data from all participating platforms—digital, print, and offline—ensuring that you retain control and full transparency over your information. Our specialists use secure data handling processes that comply with Australia’s strict privacy regulations. Data is checked for completeness and accuracy, then structured in formats best suited for analysis. This attention to detail allows our team to deliver quality insights you can rely on, so decisions are based on dependable evidence rather than assumptions.
Analyse and benchmark performance
We apply statistical models and market comparisons for clear results.
Our analysts use a blend of statistical methods, real-world benchmarks, and local market knowledge to examine your advertising effectiveness. We compare campaign results against relevant industry standards, identifying strengths and potential areas to refine. Complex information is distilled into clear, visual reporting that highlights actionable insights. We ensure data is presented without bias, enabling you to see the real story behind performance metrics and take informed action.
Present actionable, unbiased findings
Clear reporting and recommendations are shared for next steps.
After completing analysis, we provide transparent feedback in easy-to-understand reports. These reports break down performance metrics, highlight significant findings, and suggest next steps based on evidence. Throughout this phase, our focus remains on delivering information you can use to drive real change, supporting confident marketing decisions with practical guidance for improvement.
How lorvexario compares with others
Clear differences set our analytics apart in accuracy and approach